Creation or strategy?

Sail with us in both right and left hemispheres.

Collectif.A is a distinctive business model agency

Because the communication challenges facing your business are many and diverse.

At every stage of its development, a brand has different needs: identity, communication, strategy, recruitment, best practices and feedback. As our name suggests, we're here to put together a team tailored to your daily or future challenges. The useful and necessary team, no more, no less.

Result? 

Optimization of time, costs and deliverables, transmission of a know-how, added value and accuracy.

Communicating means choosing a recognizable flag, defining milestones, leaving a visible trail behind. And that means setting a precise way.

Collectif.A is a crew committed to your mission. It has only one expert on board, who is the mentor of the chosen way, and who will be your exclusive contact. His role is to "set each sail" as best as possible for the horizons you're aiming for, taking into account all the parameters of your reality today, while integrating the future milestones of your strategy.

Welcome
aboard Collectif.A

Alexandre Collomb I Collectif.A I Expert Marque I Communication B2B I B to B I Business to Business I BtoB
Collectif.A I Branding Business to Business I Agence de storytelling de marque Annecy

"I've fully experienced the power of teamwork in my professional life. Today, I'd like to share it with you."

Alexandre Collomb I Expert Marque I Communication B2B I B to B I Business to Business I BtoB

"I've spent 25 years working for the leading communications group in France and abroad, in both B2B and B2C.

On this "GOAT liner", I successively occupied all the positions: Mousse, Sailor, Midshipman, Lieutenant and Captain of a specialized BtoB team, working with customers of all sizes and types.

I've navigated the waters of classic advertising as well as the brand archipelago, and sometimes in the headwinds of a capricious economy. Working with the best crew members, I've learned how to identify the pitfalls and avoid them, so as to accompany my customers over the long run. Because experience has shown me that it's over time that a communication strategy performes."

My mission

Accelerate your development by integrating my expertise and experience

Put together the best team to carry out the mission: experienced, passionate and trustworthy personalities with whom I've worked over the years.

Empower you with the skills you need to become self-sufficient and build your own future.

My role

Accompanying you means embarking together. Setting a pace and a way. And helping you answer 3 questions.

WHAT?

It's not easy to define real communication needs. Yet it's essential for two reasons: to avoid leaving "holes in the carpet", and to avoid investing unnecessarily in actions that lack meaning.

I propose a pragmatic approach to drawing up a reasoned roadmap for the long term, optimizing the necessary resources and prioritizing priorities. For a long time, the world of communications confused creativity with the ephemeral. Today, we know that a brand needs to build on its foundations by defining its personality and difference, and constructing it over the long run. This in-depth work can include short-term emergency actions sometimes.

HOW?

Never before have we mobilized so many tools to communicate: online liquid content, graphic design, visual or sound identity, posts on all networks, personal branding, events, guerrilla marketing, ambient, influence, press relations, AI... This profusion of means is both an opportunity and a risk. Determining the right levers is a key step, and one in which I can offer you support in co-construction with you and your teams. Creativity often comes from all sides.

WITH WHOM?

It's the actions to be taken that define the useful and necessary team, not the other way round. That's what the Collectif.A model is all about. For each mission and support, a dedicated team can be mobilized for you, a fluid and efficient collective, clearly identified according to your needs in the field. I'll be the captain at your side. And it's you who decides the pace and the sail.

  • Cécile Bernardi I Direction Artistique I Experte Marque I Communication B2B I B to B I Business to Business I BtoB

    Cécile Bernardi

    Artistic Direction, Expert Design & Communications

    Linkedin
  • Greg Anderson I Direction Artistique I Expert Marque I Communication B2B I B to B I Business to Business I BtoB

    Greg Anderson

    Artistic Direction, Expert Design & Communications

    Linkedin
  • Alexandre Collomb I Fondateur Collectif.A I Conseil I Expert Marque I Communication B2B I B to B I Business to Business I BtoB

    Alexandre Collomb

    Proud Founder, Brand Expert, B2B, Communications

    Linkedin
  • Yves Dauteuille I Expert Conception I Création I Rédaction I Communication B2B I B to B I Business to Business I BtoB

    Yves Dauteuille

    Expert Conception, Creation and Copywriting

    Linkedin
  • Pierre Bouvet I WeAreBandits I Directeur Associé I Expert Design I Conception I Communication B2B I B to B I Business to Business I BtoB

    Pierre Bouvet

    WeAreBrandits, Associate Director, Expert Design, Conception &Communications

    linkedin
  • Yann Dunant I WeAreBandits I Directeur Associé I Expert Design I Conception I Communication

    Yann Dunant

    WeAreBrandits, Associate Director, Expert Design, Conception &Communications

    Linkedin
  • Christian Weill I Expert Grands Médias

    Christian Weill

    Expert Media

    Linkedin

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